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Introduction

Hi, I’m Alexander, a strategic innovator with a passion for product marketing and brand development. I have a track record of crafting go-to-market strategies for cutting-edge products across the tech, oil & gas, and environmental sectors. Currently, I’m at Freudenberg Flow Technology, where I’m driving market growth and customer engagement through data-driven insights and creative execution. I thrive on turning innovative ideas into successful product stories, always aiming to make a significant impact in the market.

Categories

Go-To-Market Strategy for FFL’s EcoSeal™

My objective was to spearhead a go-to-market (GTM) strategy that would not only illuminate the unique value of EcoSeal but also resonate with our eco-conscious audience. This document lays out…
Tetrex 5000 Image

Tetrex 5000

As the Product Marketing Manager spearheading the Tetrex 5000 campaign, I designed a go-to-market strategy that seamlessly integrated digital innovation with traditional marketing excellence.…

Marketing Skills

What sets me apart

  • Go-to-Market Strategy: Developed and executed comprehensive go-to-market strategies, resulting in significant increases in product adoption and customer satisfaction.
  • Product Positioning and Messaging: Conducted competitive analysis and customer research to create effective product positioning and messaging, enhancing product visibility.
  • Market Research and Competitive Analysis: Utilized in-depth market analysis to identify new market segments, leading to successful product launches and increased market share.
  • Cross-Functional Team Leadership: Collaborated with product management, engineering, and sales teams to ensure successful product launches and marketing campaigns.
  • Sales Enablement and Support: Created sales enablement materials such as pitch decks, datasheets, and competitor battle cards, improving sales team performance.
  • Digital Marketing and SEO: Designed and implemented integrated marketing campaigns across social media and email channels, leveraging SEO best practices to increase web traffic and engagement.
  • Data Analysis and Performance Metrics: Utilized analytics tools to track campaign performance, optimize strategies, and achieve significant improvements in marketing ROI.
  • Content Development and Optimization: Developed and managed website content, marketing collateral, and social media strategies to drive product awareness and engagement.

Tools & Technologies

  • Marketing Tools: Proficient in HTML & CSS, HubSpot, Marketo, Mailchimp, Klaviyo, Hootsuite, Buffer, Google Ads, Google Analytics, and WordPress.
  • Design Tools: Skilled in Adobe Creative Suite (Photoshop, Illustrator, Lightroom, InDesign, After Effects, Premiere Pro), Pixelmator Pro, Corel Draw, Canva, Microsoft Office, Webflow, Final Cut Pro, and Davinci Resolve.

Certifications

  • Certified Product Marketing Manager (CPMM) – Product Marketing Alliance (PMA)
  • Google Analytics Certified Professional

Campaigns

Latest Post

About Me

About Me

Welcome to my professional space. I’m Alexander Sejoro, a Product Marketing Manager with a rich background in steering products from concept to market dominance. My journey through various facets of marketing and product development, particularly with Freudenberg Flow Technologies and Core Office Interiors, has equipped me with a unique blend of skills aimed at fostering product innovation and market growth. With degrees in Computer Science and Economics and a Product Marketing Certification (CPMM) from Product Marketing Alliance (PMA), I possess a solid foundation in both the technical and economic aspects of product marketing.

My Philosophy

My approach to product marketing is built on a foundation of relentless market research, comprehensive competitive analysis, and a deep understanding of customer needs. I believe in the power of data-driven decision-making, coupled with creative storytelling, to not only meet but exceed market expectations. My goal is to bridge the gap between technical features and user-centric benefits, transforming intricate details into compelling narratives.

My Expertise

Across roles, I have demonstrated proficiency in a wide array of marketing tools and skills, from Google Ads and HubSpot to Adobe Creative Suite, emphasizing my adaptability and comprehensive skill set. My tenure at Freudenberg Flow Technologies highlighted my ability to lead go-to-market strategies, achieving a 30% increase in product adoption. At Core Office Interiors, I refined product messaging to align with evolving customer needs, leading to a 15% increase in market share. These experiences underscore my expertise in:

  1. Go-to-Market Strategy
  2. Product Positioning and Messaging
  3. Market Research and Competitive Analysis
  4. Cross-Functional Team Leadership
  5. Sales Enablement and Support
  6. Digital Marketing and SEO
  7. Data Analysis and Performance Metrics
  8. Content Development and Optimization
My Impact

I’ve spearheaded product launches that surpassed revenue targets by 25%, designed integrated marketing campaigns that boosted lead generation by 35%, and identified new market segments that captured a 10% market share within the first year. These accomplishments are a testament to my strategic foresight, innovative thinking, and execution excellence.

Contact me

Ready to get started?

Let’s embark on a journey to market excellence. With a focus on innovation and strategic growth, I’m here to elevate your product from concept to market leader

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